Yiannis Voultsis is hoping word-of-mouth will grow his food box delivery service in the UK and Ireland.
A Greek start-up that delivers a taste of premium Mediterranean delicacies to consumers’ homes has expanded its shipping to the UK and Ireland.
MonthlyFlavors offers a monthly gourmet subscription box that is full of Greece’s best produce, which combine to form a unique selection of high-quality Greek and Mediterranean foods. Each package contains five or six carefully selected products from small producers – including family businesses, organic farms and innovative producers that specialise in combining the different flavours of the Mediterranean into novel food products.
Subscribers, MonthlyFlavors said, can discover new types of tea, spices, herbs, high-quality olive oil and honey, traditional and innovative sauces, salads, spreads, dips, drinks and sweets.
MonthlyFlavors CEO Yiannis Voultsis said: “The Mediterranean has always been a melting pot of flavors from east and west, from north and south. Over the centuries a very specific flora has evolved and about 6,000 partially unique plants have preserved in the region. Many of them are endemic, so they can be found only there. This exquisite mix of flavours and aromas make our products so special.”
What’s in an average box?
Heather honey from Messinia, at Greece’s southern tip
Tomato pepper pâté from near the capital, Athens
Moussaka sauce in a jar, also from the Athens region
Dried Gemelli pasta with paprika from Domokos, central Greece
Organic sage from Thessaloniki
The company is hoping that word-of-mouth will help to grow the brand in the UK and Ireland and complement future marketing activity.
“Although we have not yet made much advertising in the UK and Ireland,” Voultsis said, “we have already been discovered by numerous customers. Customers telling friends is probably the highest form of flattery for our high-quality subscription box.”
Subscription is online through MonthlyFlavors’ website, and subscribers only have to fill out their address and payment information. The box will be shipped directly to their doorstep once payment has been made. Each box, full of handpicked delicacies, costs £41.90 and the boxes are delivered every month.
Voultsis continued: “We know that many of our friends in the UK and Ireland love Greek flavours. We want to entice these people into discovering new delicacies from Greece and enjoy a bit of Greece wherever they live.”
© FoodBev Media Ltd 2020
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