Greenleaf Foods is releasing two new vegan chicken products under its Lightlife brand: Plant-Based Chicken Tenders and Fillets.
The new breaded offerings are designed to be sold in retailers’ fresh meat section and are non-GMO Project Verified and free from artificial flavours.
Lightlife reportedly uses high-moisture extrusion technology to create a taste, colour and ‘pull-apart’ texture that mimics traditional white meat chicken.
With 10g of protein per serving, the new Plant-Based Chicken Fillets can be enjoyed in a sandwich or as part of a main meal. Meanwhile, the vegan tenders can be served as a dippable snack or be chopped into a wrap or salad, and offer 8g of protein per serving.
“Lightlife is relentless in our pursuit of plant-based perfection,” said Jitendra Sagili, chief R&D and food technology officer at Greenleaf Foods.
“Breakthrough innovation in plant-based chicken that offers the texture, colour and breading consumers expect is challenging, but I’m proud of how these products deliver against consumer expectations. They are truly the most chicken-like products in the plant-based category today.”
The new items will be rolling out to Sprouts Farmers Market stores from this month.
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