The new product is packaged in a brightly coloured paper sack with a net window and features the same light, creamy texture and crispy skin as the original All Rounder potato product.
“We have been delighted with the success of the GreenVale brand,” said GreenVale head of marketing Leon Mundey. “We have received a hugely positive response from consumers and industry experts.
“2014 is set to be an exciting year for the brand and what better way to start it than with the launch of a line extension, which has been driven by consumer demand.”
GreenVale Jacket Potatoes are available in Tesco stores in the UK priced at £1.89.
© FoodBev Media Ltd 2024