The new-look packaging is aligned with Tavern’s nut range, which Greenwich redesigned last year, along with Tavern’s brand identity, introducing a totally revamped look and feel for the brand.
Tavern Snacks supplies snacks, crisps and nuts to pubs, restaurants and clubs in London and the southeast.
The packaging for the range of six products has been pared back for a more confident, less cluttered look, with each pack using relevant colour cues and bold naming, typography and graphics that reflect the flavour.
“From a seemingly small brief, Greenwich Design really grabbed the bull by the horns and has provided us with a platform to completely refresh the Tavern brand,” said Tavern Snacks MD Barry Stubbs. “The repackaging project has introduced new energy and excitement to our business.”
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