The new look is being unveiled with the relaunch of its nut range, introducing a revamped, up to date look and feel for its packaging, plus the launch of a new Hot Chilli Peanut product.
The brand overhaul follows an original brief given to Greenwich Design to design packaging for the new Chilli Peanut product. However, the agency demonstrated to Tavern Snacks that the inconsistent look and feel of the existing product range was damaging brand presence and limiting its appeal, especially among the younger, more sophisticated segments of its target audience.
The launch of the new-look nut range will be phased, with Chilli going on sale now, Salted following shortly, Dry Roasted scheduled to come out before Christmas and Cashew and Honey Roasted will be available next year.
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