©Rule Breaker Snacks
Rule Breaker Snacks has secured a minority investment from Grupo Bimbo’s venture capital arm, Bimbo Ventures.
Founded in 2015, Rule Breaker Snacks offers a range of vegan, allergy-friendly treats that are made using chickpeas.
The company says that its snacks are free from gluten and many common allergens, including dairy, eggs, peanuts and wheat, while also being kosher and non-GMO.
Rule Breaker Snacks’ soft-baked offerings are available in single and bite formats, with flavours including Deep Chocolate Brownie and Chocolate Chunk Blondie.
The investment from Mexican bakery company Grupo Bimbo reportedly marks Rule Breaker Snacks’ first external funding.
“It has been an amazing journey for us over the past few years, and we have so many great things on the horizon,” said Nancy Kalish, founder of Rule Breaker Snacks.
“We are thrilled to have Bimbo Ventures behind us to help drive future growth and opportunity for Rule Breaker Snacks.”
The company’s snacks are currently available in more than 2,500 retail locations nationwide in the US and are reportedly seeing ‘skyrocketing growth’ through online and specialty channels.
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