Guatemalan rum brand Ron Colonial has been given a refreshed visual identity by design agency Appartement 103, aiming to convey the roots of the beverage.
Founded 1953, Colonial is an artisanal rum that combines Guatemalan rums and an infusion of vanilla beans, fresh prunes and sun-dried raisins – all signature ingredients from the Guatemalan town of Antigua.
The new labelling aims to reconnect the brand with its customer base while engaging with new ones. Meanwhile, graphic elements, illustrations and typography reflect the baroque style of the 18th century preserved today as ruins which are found in Antigua.
Appartement 103 said the logo communicates the name with pride in its origins, while the different elements of the label “express the quality and handcrafted appeal that makes this rum so special”.
Marlon Watts, Appartement 103 design director, said: “With the objective to re-vitalise this iconic brand, Appartement 103’s team had the privilege to visit Guatemala, being directly inspired by the city in order to create a visual identity that truly conveys the spirit of Antigua and its people.”
© FoodBev Media Ltd 2018
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