Diageo has expanded its rum offering under the Captain Morgan brand with its latest launch, Captain Morgan Black Spiced.
The new spirit combines black spices – such as cloves, cinnamon and cassia – with the brand’s premium dark rum, creating a smooth spirit with notes of vanilla, black cherry and molasses caramel.
The final refinement is achieved by ageing the spirit in charred oak barrels.
Eleanor Morgan, Captain Morgan marketing manager at Diageo GB, said: “We are thrilled to unveil the latest addition to the Captain Morgan portfolio: This delicious rum based spirit is the result of our dedication to crafting exceptional spirits, that embody adventure and celebration. With its rich flavour and distinctive character, Captain Morgan Black Spiced is the perfect choice for those occasions that call for a truly unforgettable flavour.”
Captain Morgan Black Spiced is the first new product to be launched by Captain Morgan since the brand introduced its limited-edition cherry vanilla rum in March last year.
The launch is the latest in a number of spirit line expansions by Diageo. In February, whisky brand Buchanan’s unveiled a new pineapple-flavoured whisky, and days before Diageo’s Bailey’s brand introduced a limited edition creamy mint-flavoured liqueur. The spirit giant also tapped into the no- and low-alcohol trend in April with the launch of an alcohol-free variant of its popular orange-flavoured spirit, Tanqueray Flor de Sevilla gin.
© FoodBev Media Ltd 2023