Diageo‘s Guinness has announced a €25 million investment in a new facility at St. James’s Gate in Dublin, Ireland, for its non-alcoholic stout.
Production of Guinness 0.0 is expected to increase by almost 300% with the new facility and will help to meet “growing domestic and global demand” for the non-alcoholic stout.
All global production of Guinness 0.0 takes place at St. James’s Gate with the main export markets including the UK, Europe, US, Canada, the Middle East and South Korea.
The investment is described as a major expansion in production capacity for Guinness 0.0 since its launch two years ago. It is forecast that the non-alcoholic alternative will account for 10% of all Guinness trademark sales in Ireland in the coming years.
Managing director of Diageo Ireland, Barry O’Sullivan, said: “Guinness 0.0 is now the number one selling non-alcoholic beer in a four-pack format in both Ireland and Great Britain. This expansion in production capacity at St James’s Gate is a testament to the quality of Guinness 0.0 and the growth of the non-alcoholic category, as consumers look for more choices on different occasions. We expect the growth of Guinness 0.0 to be another export success story for Ireland.”
Publican Oliver Barden of O’Donoghue’s, a historical drinking establishment, added: “Guinness 0.0 is one of the most popular non-alcoholic beers in this pub. It’s a great tasting alternative for those that want to experience the atmosphere in the pub without any alcohol. I imagine this demand will continue to grow as the availability and quality of non-alcoholic products becomes more widespread.”
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