The new look, designed by brand agency CBX, puts a modern spin on the brand’s classic black bag. Beyond the stylistic changes, the package refresh also highlights the real root vegetables in each blend through the use of icons at the bottom of every bag.
“Our packaging refresh puts these vegetables centre stage on every bag to remind consumers of the unique taste experience,” said brand manager Sam Garfinkel Sr.
In January 2014, Terra introduced two new flavours to its roster of global taste combinations: Tropical Blend and Exotic Potato Blend.
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