Halewood Artisanal Spirits has expanded its Dead Man’s Fingers range with the launch of a new mango-flavoured rum.
With an ABV of 37.5%, the mango variant features the aroma of mango with a touch of vanilla and the ‘tang’ of citrus.
According to Halewood, the new flavour can be enjoyed as part of a cocktail, or served simply with lemonade. It joins existing tropical variants, pineapple and passionfruit, in the Dead Man’s Fingers range.
Sam Caulfield, brand manager for dark spirits at Halewood Artisanal Spirits, said: “With the launch of Dead Man’s Fingers Rum, we saw a gap in the market for flavoured rums which would appeal to experimental rum drinkers, and could be enjoyed as part of simple, at-home serves.
“The response to the brand and our latest flavour innovations has been incredible, and we continue to see strong performance across the portfolio, with four of our variants currently sitting in the top 10 rum SKUs in the grocery channel.
“This demonstrates a significant demand from consumers for our fast-growing product portfolio, so we’re confident that mango will also be a big hit amongst both our loyal fans and newcomers to the category who are on the lookout for tasty and refreshing drinks.”
In 2018, Halewood acquired the rum brand, which has since expanded its range with recent additions including lime, raspberry and hazelnut variants.
The new mango-flavoured rum is available in the UK, for an RSP of £22 per 70cl bottle, from Tesco.
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