Meeting customer-specific requirements was a demand for 84% of manufacturers. © Matt MacGillivray/Flickr
Nearly half of manufacturers experience significant and costly disruptions to their manufacturing process arising out of their existing labelling method, according to a new report from labelling solutions provider Loftware.
The survey, which polled approximately 175 professionals from global companies, also showed that 84% of respondents said meeting customer specific requirements was the single most challenging aspect of labelling today. When asked what other requirements organisations found to be the most difficult to meet, almost 75% of respondents listed product-specific requirements and nearly 45% stated label print speed.
“One of the rising challenges for most manufacturing organisations, especially those with complex supply chains, is how to manage barcode labelling on an enterprise level to ensure supply chain accuracy, speed, and cost effectiveness,” stated Josh Roffman, Loftware vice president of product management. “The cost of not reassessing the demands of labeling in the ‘new’ supply chain is very high. Mislabelling, inefficient offline labelling processes, a myriad of redundant and unnecessary label designs, and poor integration of multiple labeling data sources add up to wasted labour resources, customer fines, returns, delayed shipments, and ultimately loss of business.”
The need to address print speed is apparent, with 92% of survey respondents reporting that they must interrupt their operations to reprint labels, with half saying this is due to incorrect label data. Additionally, 55% of those polled are still generating labels through manual processes, making it difficult to address variability in labeling. When asked what type of “negative consequences” their company has experienced for “inadequately labeled or mislabeled products,” participants showed that over 43% faced customer-related issues such as dissatisfaction and loss of business.
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