Overhang – the new hangover relief drink – has signed its first partnership deal with British health food retailer Holland & Barrett.
The agreement will see every Holland & Barrett store across the UK stock the functional beverage from 7 December, which the brand said was “in time for the Christmas party season”.
The drink contains hangover-relieving properties and includes milk thistle to aid liver repair, raspberry leaf to settle the stomach and burdock to help purify the blood. FoodBev introduced the drink in September after its launch into the UK.
Ian Mackie, head of category – food for Holland & Barrett, said: “When we saw Overhang, we knew we needed to launch it in Holland & Barrett. Not only does it contain key vitamins and botanicals, it also tastes great and really does leave you refreshed and revitalised.”
Overhang Drinks director William Wilkinson added: “We are really excited that Overhang will soon be available on the high street. The partnership is great news for the brand and to be recognised by such a well respected health food chain as Holland & Barrett acts as a fantastic endorsement to the quality of the product.”
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