Available in mixed sizes six packs, the new organic eggs will launch in Asda on 7 April followed by Tesco and Morrisons in May.
“We are very excited to be able to offer Happy Egg Organic to consumers who are looking for an organic option,” said Rob Newell, head of brands. “The organic market has witnessed recent growth, providing the perfect opportunity to extend into this area. The introduction of Happy Egg Organic puts us in a really strong position to take full advantage of this opportunity for the future growth of our brand.”
© FoodBev Media Ltd 2024