Happy Hollow’een will target retail and on-trade accounts to increase distribution of Hollows and drive volume and visibility. It’s targeted at outlets planning seasonal Halloween activity, such as parties, festivals, giveaways or competitions.
Tiffany Mckirdy, operations director at Fentimans, said: “We are supporting the trade, as the alcoholic ginger beer market is currently growing at 24% month-on-month, and a premium sector of this category is being established led by Hollows & Fentimans.”
For every five cases that retailers or licensees buy, Fentimans will provide one free case for outlets to build a display or fund a product promotion. Fentimans will also support retail accounts with sampling.
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