British drinks producer Hartridges has revealed a complete packaging refresh for its portfolio of premium soft drinks, alongside the launch of a new line of sparkling flavours.
The developments are in response to “changing consumer behaviours”, as well as calls for the brand to introduce a new look for its bottles and brand materials. The design has been designed to mirror the family company’s core values of craftsmanship, heritage, authenticity and quality, and create a greater presence on shelf. The family crest is now prominently displayed on the neck of each bottle and the labels also feature a handwritten font type and signature from a member of the Hartridge family.
A new range of premium sparkling drinks has also been added to the Hartridges portfolio, consisting of elderflower pressé, ginger beer, cranberry and raspberry, and rose lemonade. The new line has been added to help the brand and its on-trade partners reach the growing number of consumers choosing premium soft drinks when out of the home, the company said.
Hartridges marketing director Ed Hartridge said: “We’re delighted to relaunch the Hartridges range with the addition of the sparkling line. We feel the new look reflects the qualities our family business has been built on and will help us to reach a broader audiences.
“Over time, our family business has evolved, creating new flavours and ranges to capitalise on trends and meet the demands of the on-trade, but we’ve always kept the same rigorously high standards in our production. We believe quality is everything and it remains the cornerstone of our business.”
Hartridges’ full range includes sparkling variants, fruit juices, fruit juice mixes, cordials and post mix.
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