The Taura Fruit Ingredients & Snacking Report 2012 says that fruit and vegetables already have an overwhelmingly positive image in consumers’ minds – presenting a major advantage in a market where the EU’s Nutrition and Health Claims Regulation is set to make it more difficult to promote products with specific health benefits.
The report includes data from a survey conducted by Ipsos, in which researchers asked consumers in France, Germany, Spain and the UK what lifestyle changes they felt they should make to improve their health or stay healthy. In each country, ‘eat fruit’ and ‘eat vegetables’ appeared in the top five responses.
Mattias Van Uffelen, head of sales for Europe and UK at Taura, said: “The findings from the Ipsos study show that most people already recognise fruit and vegetables are good for them. And in a world following full implementation of the EU’s health claims regulation, where companies are severely restricted in terms of the messages they can use to communicate the benefits of their products, this level of embedded consumer awareness will be an extremely valuable asset.”
European nutritionist Béatrice de Reynal de Saint Michel, who said: “It is imperative that manufacturers are able to offer to consumers naturally healthy snacks which are rich in fruits and/or vegetables, are flavourful and in-step with current trends so as to be appealing to all ages. The future of food lies with innovations that carefully combine pleasure, flavour and nutrition.”
Source: Taura Natural Ingredients
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