New branding and packaging have been developed by the company, formed in 2011 by mother of two young children Shauna McCarney, for international markets.
To strengthen its market position, the company is introducing a six-strong range of little meals aimed at babies from 7-9 months. All of the company’s range are dairy free and 100% organic. Nine are also gluten-free.
“We’ve undergone a major rebrand that has given the company a very strong and professional identity that we believe will be key in competing with larger baby food companies and attract attention particularly in markets outside Northern Ireland,” said Shauna McCarney, Heavenly Tasty’s managing director. “Our objective is to accelerate the growth of the business by focusing on opportunities that we’ve already pinpointed in other European and international markets.”
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