The campaign is giving away tomato seeds, encouraging families to get together and grow their very own tomatoes. This is the first time it has launched a gardening scheme, which aims to remind mums that Heinz Tomato Ketchup is grown not made.
Grow Your Own sees Heinz launching an interactive, educational app on its Heinz Tomato Ketchup UK Facebook page, offering free tomato seeds, tomato trivia and games.
To support the online activation hub, a limited edition front-of-pack label featuring the ‘Grow Your Own’ message will run across the 460g and 700g top down packs of Heinz Tomato Ketchup. The new packs will be available in-store throughout the campaign.
Emma Rumble, Senior Brand Manager, Heinz Tomato Ketchup, commented: “Shoppers are becoming more health aware, especially when it comes to feeding their little ones.
“The campaign aims to reassure mums that Heinz Tomato Ketchup is bursting full of tomatoes, and drive home the message that Heinz Tomato Ketchup is the right choice for the whole family.”
Source: Heinz
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