The soup brand has been warming people throughout winter for over 100 years.
The TV advert shows a woman, who has seen the full effects of a British winter, being soaked through. Once inside her home, she goes through the process of trying to warm herself from the outside in.
She eventually sits down to enjoy a steaming bowl of Heinz Cream of Tomato Soup, and is instantly cheered. The end frame then features a visual of the Heinz Classic Cream of Tomato Soup.
In addition, radio adverts featuring celebrity voiceovers will be aired as part of the campaign. The adverts will run until throughout autumn and winter featuring familiar personalities such as Tom Baker and Caroline Quentin reflecting on their experiences of Heinz Soup.
Source: Heinz
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