“Heinz’s participation in the Super Bowl is an opportunity to remind consumers of the love they have for this iconic brand,” said Bill Ulrick, senior brand manager for Heinz North America. “The commercial investment is part of a larger effort to renew our commitment to engage with our great fans.”
The advertisement is part of a campaign encouraging ketchup fans to share how they enjoy Heinz products. Specially marked ketchup bottles can be found in US restaurants and in stores from now until 23 February 2014.
The commercial was created by Heinz’s agency of record, Chicago-headquartered Cramer-Krasselt (C-K).
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