Unilever-owned Hellmann’s will relaunch its entire salad dressings portfolio in the UK this summer alongside two new products.
Backed by a £2 million marketing investment, the line-up aims to offer consumers a variety of classic and modern flavours to suit a range of tastes.
In a move to attract shoppers wanting alternative ingredients in their salads, Hellmann’s has launched sesame and soy, and coconut and lime salad dressings.
Alongside these two, the full range consists of: honey and mustard, thousand island, fat-free vinaigrette, classic house salad dressing, and Caesar with smoked garlic.
Unilever UK and Ireland brand building director Jon Walbancke said: “Salads are in exponential growth, but currently just 37% are consumed with an ambient accompaniment. Unilever sees a huge opportunity in this meal segment.
“Dressings will drive incremental sales by not only offering a huge variety when it comes to flavour, but addressing consumer concerns by using natural ingredients.”
The dressings also feature new packaging and an updated plastic bottle design. Each variant showcases the ingredients used within to attract shoppers.
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