Pie manufacturer Holland’s has extended its range of frozen pies with a new microwaveable range, set to roll out across the UK.
The new Micro Pies, available in more than 400 Tesco stores across the country from next week, can be conveniently microwaved in the packaging straight from the freezer. The pies use ‘susceptor packaging technology’, which also crisps up the pastry during the process for an oven-baked taste in a just four minutes.
The Lancashire-based company will initially launch two versions – chicken, leek and bacon; plus steak and ale – both encased in golden shortcrust pastry.
The recommended retail price will be £1.50 per pie.
Holland’s brand manager Leanne Holcroft said: “The UK frozen pie market is worth over £160 million; our new micro pie range offers innovation to the pie category, which will increase this market even further.
“We’re really excited about this latest new product development within our frozen pastry range. As convenient as they are delicious, these tasty snacks bring our products to life in a completely new way. We’ve invested a lot of time in perfecting a pie that offers an even crispier and shorter pastry, an oven-baked taste and Holland’s signature flavour and we’re delighted with the finished product.
“We look forward to hearing the feedback from shoppers and expanding this new range to even more retailers in the near future.”
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