Holy Moly, known for its avocado dips, has entered a new category with the launch of a range of cold-pressed Nutshakes across the UK.
The vegan, gluten-free Nutshakes are low in fat and are made from a blend of raw unpasteurised almond mylk and fresh fruit.
Holy Moly aims to disrupt the ready-to-drink category through its cold-pressed production process which it says retains the nutritional value of the natural ingredients and delivers a 30-day chilled shelf life without the need for preservatives.
With an average of 73 calories per 150ml serving, the range features three varieties: Strawberry Almond, Chocolate Almond and Banana Almond.
The plant-based brand claims its new products are the only range of cold-pressed Nutshakes in the UK and have around a third less sugar than smoothies and up to 90% less saturated fat than some traditional dairy milkshakes.
Tom Walker, co-founder of Holy Moly Nutshakes, said: “We are committed to innovation and disrupting the food and drink industry by providing consumers and retailers with more choice. We’ve had success with Dips, bringing an all-natural, branded, plant-based product range to a stagnant category. By launching Nutshakes in Sainsbury’s, we will be applying the same level of innovation to the ready-to-drink market.
“The Nutshakes are unlike anything else on the market. The product is made from a blend of raw, unpasteurised almond mylk and fresh fruit. We don’t heat pasteurise the nut mylk and instead use a cutting edge cold-press production process that retains the nutritional value of the natural ingredients to deliver the optimum health benefits.”
All three flavours of Holy Moly’s Nutshakes will launch in Sainsbury’s stores nationwide for an RRP of £3.80 and £2.00 for 750ml and 250ml bottles, respectively.
© FoodBev Media Ltd 2019