The new packs feature a decluttered design that makes the most of Homepride’s familiar stripes (blue for self raising flour, red for plain). The limited edition launch packs also feature a sponsorship link with the Wallace & Gromit Children’s Foundation (Homepride is this year’s flour sponsor for the BIGBake fundraising event on 2-8 December).
WonderlandWPA has also been central in developing a new social media presence for Homepride Flour and Fred the Flour Grader.
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