Global Brands signed a licensing agreement with Molson Coors Brewing Company to distribute Hooch in the UK, and as part of the revival, the leading independent drinks business has reworked the brand.
Available in 500ml bottles, Hooch is designed to be served over ice, and is regarded as a competitor for fruit beers and ciders. It’s targeted primarily at 18-35-year-old males and has an ABV of 4%.
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