After a 10-year absence, the new variants were chosen by Hooch fans via a social media campaign asking consumers to vote on the flavours they would most like to see revived.
As with the original flavour, Hooch Orange and Hooch Blackcurrant are available in 500ml bottles with an ABV of 4%.
A multi-million pound media investment is planned to successfully launch Hooch Orange and Blackcurrant to the public, and Global Brands’ targeted investment package for customers will focus on promoting the new flavours and the brand’s ‘over ice’ serve through bespoke PoS, in-outlet activation and staff training.
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