The range of sodium-reduced savoury snacks launched by newcomer Hoopo Healthy Snacks Ltd at Food Matters Live recently has met with ‘overwhelming approval’, says the company.
Produced using Solo low sodium sea salt, the Hoopo range features peanut, cashew, almond and mixed nut snacks in a range of flavours. The new products contain up to 10 times less salt than rival brands.
The range comprises four varieties of 40g or 50g consumer pack: Satay Peanuts, Spicy Mediterranean Peanuts, Jalfrezi Cashews and Shanghai 5 Spice Cashews, as well as 1kg catering packs available in these four flavours, plus additional options of sea salted cashews, peanuts, almonds or mixed nuts (cashews, almonds, pecans and hazelnuts).
“With a set of working traffic lights on our stand, we’ve attracted quite a lot of attention, so we were able to trial the new snacks with around 300 visitors on the first day of the show and we’re absolutely delighted that the Hoopo range is universally loved,” said MD Richard Paterson. “Everyone has been asking how they can buy them and have been disappointed to learn that they’re not on the shelves yet. We’re still negotiating listings as they are absolutely brand new products. What we are really delighted about is that people love the taste (no one has said they were not sufficiently salty), and the distinctive branding.”
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