With new premium cuts of meat, new buttery seasoned crusts and real cheese, the new and improved Hot Pockets sandwiches are now available at participating retail stores in the US.
“Hot Pockets is excited to grow with its fan base, and really, the dialogue with our fans has spurred these major changes,” said brand director Daniel Jhung. “Our fans, namely millennial consumers, have high food IQs and high expectations, and because they expect more, we gave it to them. In blind taste tests, three out of five consumers significantly preferred the new and improved Hot Pockets Pepperoni Pizza sandwiches over our prior recipes. In fact, we are so confident fans will love the new and improved Hot Pockets sandwiches that we are offering a money-back guarantee.”
The brand also has a new spokesperson in the form of celebrity chef Jeff Mauro (pictured), host of the Food Network series Sandwich King and $24 in 24.
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