Commissioned as part of Wrap’s strategy to minimise food and drink waste, the new projects will research a range of solutions. If successful, they’ll help reduce costs for businesses and consumers, improve quality and reduce environmental impact.
The research studies are being led by Adare, Campden BRI, East Malling Research, Giraffe Innovation and Premier Foods. Asda, The Co-op, Sainsbury’s, Somerfield and Tesco are each involved with a project.
The findings are expected to generate a number of innovations at a category level, and reveal insights into consumer behaviour and drivers. These insights will be utilised in the Love Food Hate Waste campaign to help consumers save money by reducing waste.
They will also deliver significant benefits to businesses throughout the supply chain by boosting efficiency, reducing waste and greenhouse emissions, as well as being able to better understand and respond to consumer needs.
Charlotte Henderson, retail supply chain programme manager at Wrap, said: “This innovative research, which spans the entire supply chain through to the consumer, will reduce costs and waste for retailers and food manufacturers. We’ll be sharing these results with the industry from late 2009 and throughout 2010, and we’re excited by the potential to deliver real change for the grocery sector, as well as helping consumers save money.”
Source: Wrap
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