Switzerland-based flavour and fine ingredients house Frutarom has launched a new line of all-natural liquid extracts that it says boosts flavour and increases the health benefit of a wide range of products.
The company says that EFLA Sense has applications within the beverage, confectionery, dairy, bakery and liquid dietary supplement markets. The new line contains natural botanic extracts from flowers – including chamomile, elderflower and orange blossom – leaves, fruits and seeds and several herbal blends, manufactured using a process that preserves the flavours and aromatic properties of the ingredients.
The new product range seeks to exploit the emergence of an apparent new trend within the ingredients category. Frutarom stated: “There was a 4% increase in global tracked product launches containing herbal extracts in 2014 from 2013, with more future growth anticipated. Supplements was the most active market category for herbal extract applications in 2014, accounting for 11.5% of global product launch activity tracked, followed by sauces and seasonings (6.8%), ready meals (5.9%) and soft drinks (4.9%).
Yannick Capelle, product manager for Frutarom BU Health, said: “The natural line provides healthy solutions to naturally enhance the taste of finished foods with nuances of flowers, herbs and other essences of nature. We offer unique natural herbal extracts to help our customers reinvent their products and add healthy sensory appeal.
“We carefully select our raw materials and rigorously control the supply chain and production to ensure high purity and quality of our plant extracts.”
© FoodBev Media Ltd 2021
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