Scottish craft brewer Innis & Gunn has unveiled a new look with a unifying packaging rebrand across its core range of beers.
The introduction of the new packaging marks a return to its roots in barrel ageing, with its barrel-aged original variant leading the relaunch.
The design takes its cues from the success of Innis & Gunn Lager, which when launched in 2015 first introduced the distinctive swirl design to the Innis & Gunn brand.
Having proved a hit with consumers, the brewer developed the design to give a contemporary and consistent identity across its core range, while ‘communicating the distinctive styles and characteristics of each individual beer’.
The core line-up consists of five beers: original, Blood Red Sky, Innis & Gunn Lager, Gunnpowder IPA, and Session IPA.
Taking inspiration from the Caribbean home of its rum barrels, the brand has launched the new rum barrel-aged beer with the name Blood Red Sky, replacing the previous Rum Finish.
Innis & Gunn founder Dougal Gunn Sharp said: “First and foremost our mission is to push the boundaries of craft beer, to keep evolving and developing new ideas and techniques. I’m enormously proud of our commitment to quality and innovation, resulting in our new unique barrel into beer method of barrel ageing.
“This puts Innis & Gunn in the privileged position of being able to amplify the flavour in our beer using both traditional and modern techniques. We are already looking ahead to our 15th year anniversary in 2018 with some very exciting beers lined up to showcase the possibilities of barrel-ageing beer.
“The new look for Innis & Gunn in store and in bar is designed to share our story and craft credentials with consumers, reflecting our unique position at the centre of craft brewing tradition and innovation.”
The new packaging is now rolling out across the UK, followed by the brewer’s international markets in early 2018. The redesign will go across all bottle, can and draught formats as well as new glassware.
In November 2016, Innis & Gunn raised £2.4 million through its first equity crowdfunding campaign, AdventureCapital. At the close of the campaign, the brewery had almost 2,000 investors.
Last month private equity firm L Catterton invested in a 27.9% stake in the brewer for £15 million as it aims to grow the brand internationally.
© FoodBev Media Ltd 2020