In April 2014, Innocent launched its range of super smoothies that combine the nutritional power of fruit and veg with seeds, botanicals, vitamins and minerals. The range is now being introduced in take-home packs, priced at £3.39 for a 750ml carton.
“We launched our super smoothies with the aim of appealing to existing Innocent drinkers as well as attracting new consumers to the category and the Innocent brand,” said Innocent smoothie brand manager Sim Jerath. “The range has delivered real incremental growth and this, combined with strong sales results, has encouraged us to launch into take-home cartons.
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