The berry-flavoured 4oz shot is infused with MaxImmune, a blend of ingredients clinically proven to have measurable health benefits, according to the company.
The natural ingredients used in the Immunity Enhanced Beverage include:
“In our research, we found consumers were looking for a convenient, great-tasting, beneficial supplement that they could use for themselves or their families,” said Donna Hartsough, senior director of brand strategy. “The Immunity Enhanced Beverage now enables consumers to help strengthen their immune system with this simple, ready-to-drink shot.”
The company is also launching a sparkling, apple-flavoured water in a 6.3oz Champagne-like bottle, called ‘The Beverage’.
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