Danone North America’s International Delight has partnered with Hershey-owned brand Reese’s to add a new ready-to-drink (RTD) iced coffee mashup to its beverage portfolio.
Reese’s Iced Coffee features a combination of chocolate, peanut butter and coffee. The new variant is the eighth addition to International Delight’s line of RTD iced coffees, which includes – Mocha, Mocha Light, Caramel Macchiato, Caramel Macchiato Light, Vanilla, Hershey’s Chocolate Caramel and Oreo Cookie flavoured.
“Reese’s pairing of chocolate and peanut butter is iconic, and as the leader in iced coffee, we could not think of a better partner to bring a unique and decadent experience to fridges nationwide,” said Rebecca Grad, brand manager of International Delight iced coffee. “This sweet and creamy mashup is going to take iced coffee and Reese’s lovers to tantalising new levels.”
Reese’s iced coffee is a permanent addition to the International Delight range of iced coffees. The product is set to hit shelves nationwide in early October and will be available in 64oz cartons for an SRP of $3.99.
© FoodBev Media Ltd 2021
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