At Anuga FoodTec 2018, FoodBev’s Alex Clere spoke to Tetra Recart vice-president Anders Lindgren about the company’s carton offering and how it’s planning to steal share from metal packaging.
Lindgren is confident in the performance, sustainability, versatility and lightweightness of carton packaging compared to cans.
He estimates that the opportunity for cartons amounts to 120–150 billion packages, although Lindgren concedes that not all of that will be taken up by cartons.
Lindgren believes that one of the most promising signs has been the reaction of small- and medium-sized can makers, many of which are approaching Tetra Recart at shows like Anuga FoodTec to explore how they can move forward. Some conversations even follow the lines of ‘I know the can is dead, let’s talk’, Lindgren says.
Lindgren said: “Of course, it’s a bit naïve to say that we’re going to take all that [share from cans]. It’s not going to happen. This transformation of industry is going to take a long, long time. They’re going to come up with other solutions: we compete with pouches and other things.
“But the can in itself is going to struggle going forwards because it’s a 200-year-old solution – we know that. The requirements in today’s industry when it comes to the environment, sustainability, logistics, e-commerce – it’s actually going to accelerate that change over time.”
© FoodBev Media Ltd 2019
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