“Each package of Perky Jerky contains roughly the same amount of caffeine found in two cans of a popular energy drink,” the company said in a statement.
Perky Jerky is sold online and will soon be available in stores nationwide, PEMS announced.
According to PEMS’ website, the idea for the product originated “after a long, hard night of energy drink cocktail fuelled libation” at a ski lodge. The next day, or so the story goes, the skiers ate some beef jerky from an open bag that had been drenched in energy drink the night before.
“Much to the skiers’ delight, the jerky had retained its original flavour, but had been made more tender by the accident,” the website relates. “What’s more, they realised they’d been given an extra boost – the jerky had taken on some of the pep of the energy drink. On the next lift ride up, the greatest innovation in jerky since cracked pepper was born.”
A natural additive derived from guarana, a South American plant, provides the energy jolt. The company said it spent more than three years developing the product.
“Creating an energising meat snack was only half the battle,” PEMS’ Brian Levin said. “I refused to compromise on the taste and the effect, so it took several years of trial and error to find the perfect combination of flavour and kick.”
Source: The Performance Enhancing Meat Snack Co
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