Jack Daniel’s has launched a No.27 Gold Tennessee whiskey, a double-barrelled and double-mellowed expression of the brand’s original Old No.7 Tennessee variant.
Available in the UK from August, the new whiskey is the first expression of its kind from the brand in its 140-year history. A super premium expression that caters to the growing demand for high-end American whiskey in the UK, its introduction follows a successful launch in global travel retail markets over the last 12 months.
Jack Daniel’s No.27 Gold is first matured in charred white oak barrels, before being matured in golden-hued maple barrels. It is then twice mellowed through a sugar maple charcoal mellowing process and bottled at 40%. The result is a smooth and refined expression reminiscent of the original Jack Daniel’s Old No.7, the Tennessee distiller said, with a natural amber hue, scent of toasted oak and honey and a taste of rich, warm maple and fruits.
Nidal Ramini, head of advocacy for brand owner Brown-Forman, said: “The arrival of Jack Daniel’s No.27 Gold Tennessee whiskey in the UK is testament to the increasing popularity of American whiskey we’re seeing in both the on- and off-trade at the moment. The category is currently worth over £540m in the UK and growing by 14.8% and demand for high-end whiskeys with real provenance and heritage has never been higher.
“With only 500 cases produced, Jack Daniel’s No.27 Gold really showcases the great skill and craftsmanship of the team at the distillery in Lynchburg, so we’re confident that existing whiskey drinkers and those trying a high-end American whiskey for the first time will be impressed by its quality and rich smooth taste.”
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