Jack Daniel’s has announced the launch of a new golden whiskey for the US market, following the success of the drink in the Asian travel retail market.
Jack Daniel’s No. 27 Gold Tennessee Whiskey is a double-barreled and double-mellowed expression of the brand’s signature Jack Daniel’s Old No. 7 Tennessee Whiskey.
To make the whiskey, the drink is matured in new charred American white oak barrels, and once these barrels are determined to be fully matured, they are removed from the barrelhouse and the whiskey is placed into maple wood barrels.
The final step is a second round of charcoal mellowing, and following this, the whiskey is bottled.
The drink was previously only available in selected specialist markets due to the “extra time and attention” required to craft the “ultra-smooth” spirit.
Jack Daniel’s master distiller Jeff Arnett, said: “Jack Daniel’s No. 27 Gold pays homage to our distillery’s golden rule of, ‘Every day we make it, we’ll make it the best we can’.
“The natural amber hue, along with a scent of toasted oak and honey, offer an intricate texture and taste, making this whiskey a very distinct and luxury product.”
Jack Daniel’s No. 27 Gold Tennessee Whiskey is now available across the United States for a suggested retail price of $99.99.
© FoodBev Media Ltd 2020
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