The two companies will create a line of dried fruit chips that can be eaten as convenient snacks. The new products are expected to launch in grocery, convenience, and other retail outlets by the end of December.
The new Jamba-branded dried fruit chips will be available in three flavours: Fuji Apple, Granny Smith Apple, and Mango, each providing at least two servings of fruit per bag.
Like all Jamba-branded products, these items will have no artificial flavours or preservatives, no artificial colours, no high fructose corn syrup, 0g of trans fat and will meet guidelines for kosher and gluten-free diets, the company said.
Julie Washington, senior vice president and general manager, consumer products, Jamba Juice company, said: “Our focus continues to be on developing differentiated Jamba-branded products that make it convenient and easy for health-conscious consumers to lead healthier and more active lives.
“This latest offering, created with Barefruit, leverages our collective expertise in fruit to create a line of wholesome snacks that are lower in calories, higher in fibre and naturally sweet.”
Source: Jamba
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