Applied Predictive Technologies (APT) has announced that Japanese beer producer Asahi Breweries has signed an agreement to license APT’s Test & Learn software.
Asahi will leverage APT’s software to identify, measure, and improve key initiatives across its sales, marketing, pricing, and retail operations, and has already started using APT’s software to further fine-tune its support for restaurant partners.
During the pilot, the software helped Asahi – Japan’s largest brewer by market share – to analyse multiple high-potential initiatives, APT said.
Asahi Breweries director Toshiya Onozato said: “It is our top priority to support our clients to help increase their sales and profits. To do this, it is very important to learn how each initiative works and to identify what is the ‘winning pattern’. Traditionally, to figure out which initiative would generate profits, we used to roll it out and wait to understand the results. But by introducing APT’s Test & Learn software, we can predict the impact of the initiative before rolling it out. This enables us to understand the impact of new programmes with higher accuracy. For example, when we were considering introducing a new beer menu at a restaurant network, we tested the idea using APT’s software. We found that the new beer menu did not lead to the expected increase in margin and also decreased the sales of beer. Based on this result, we decided not to roll out the initiative. Instead we tested an alternative initiative and found out that the impact of the new initiative was profitable for both the restaurant network and us. APT’s software identified the profit improvement opportunities for this initiative and improved collaboration with the restaurant company.”
APT senior vice president Naohiko Oikawa added: “We are excited and pleased to be working with Asahi’s innovative and analytical team. We look forward to continuing to help Asahi and their partners use a data-driven approach to decision-making.”
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