Packaged in shocking pink, Fanta Japanese Melon immediately took off as an icon in the popular ‘J-lifestyle’ trend among Thai teenagers. Recently, Fanta Japanese Melon played a leading role in a unique J-pop cultural event, the Vibulkij Comic Fair.
The Fanta Japanese Melon booth and sampling team were at the heart of the event, which was marked by Japanese-inspired fashions, hairstyles, games, cartoons and fantasy costumes.
Chuenhathai Watanadit, marketing manager of Coca-Cola (Thailand) Limited, said: “Thai teenagers are heavily focused on new trends and fashions, expressing their individuality and being in touch with the modern lifestyle. Therefore, Fanta has initiated a broad array of products and promotions that meet the special needs of these consumers. For the launch of Fanta Japanese Melon, we created the theme ‘Japanese fever’ that is integrated in all aspects of the marketing campaign, and which really reflect the ‘J-Lifestyle’, which is the trend of today’s teenagers. Recently, we joined with Vibulkij to organise the Vibulkij Comic Fair, drawing over 11,000 teenagers.”
Teenagers have given a warm welcome to Fanta Japanese Melon, and are especially excited about the sampling team who dress in kimonos, use a J-style booth decorated in hot pink, and provide fun games and activities. The Fanta Japanese Melon team is preparing to bring the excitement of Japanese fever to numerous high-traffic areas in the city, including Center One, the Siam BTS station, Jatuchak market, Hard Rock Cafe, SF Cinema Maboonkrong, Bangkapi and Ladprao, as well as top universities, including Rangsit University and Srinakarin Virot University.
Source: Coca-Cola
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