Bottled at 40% ABV, Jim Beam Rye is aged for four years in charred oak barrels, making it a complex straight rye whiskey, which is spicy, bold and full of flavour.
Maxxium UK’s marketing controller for imported whiskey, Eileen Livingston, said: “The thirst for good quality rye whiskey is at a record high and we feel that the time is right to fully introduce our very own Jim Beam Rye to the UK market. We have received considerable interest in our brand and are excited to introduce the trade and consumers to another member of the Jim Beam family.”
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