The launch coincides with the release of John West’s ‘Can Tracker’ in Germany, an application that enables customers to trace the exact source of their fish, including the ocean and even the boat that made the catch.
Both the pole and line range and Can Tracker application are available in the UK, Ireland and the Netherlands.
The range is 100% skipjack tuna and comprises three varieties in Germany: Steaks, Chunks and Salads supplied in 160g cans.
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