John West has released two new ready meal ranges featuring tuna meatballs in the UK, claiming that the new products represent a ‘category first’.
The two new ranges – John West Tuna Bowls and John West Bites for Kids – both pair tuna meatballs with a selection of vegetables and either pasta, beans or rice to create convenient, microwaveable meals.
Three flavour variants are available in both ranges. John West Tuna Bowls range includes Chilli & Garlic, Tomato Sauce with Penne Pasta; Fajita Sauce with Beans, Red Peppers and Rice; and Smokey BBQ Sauce with Sweetcorn and Rice.
Meanwhile, the John West Tuna Bites for Kids range includes Tomato Sauce with Penne Pasta; BBQ Sauce with Sweetcorn and Rice; and Cheesy Tomato Sauce with Macaroni.
Jon Burton, marketing director at John West, said: “We’re committed to product innovation and driving growth by responding to consumer needs.
“Our new tuna meatballs make it even easier to incorporate fish – a fantastic natural source of protein – into our diets, and John West Tuna Bowls and John West Tuna Bites for Kids provide a quick, easy meal that you can feel good about.”
Both ranges will be available in the UK from the end of August. John West Tuna Bowls will have a suggested retail price of £2.49, while John West Tuna Bites for Kids will have a suggested retail price of £1.79.
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