US-based Jones Soda Co has released a limited edition birthday cake-flavoured drink to celebrate its 20th birthday in 2016.
Along with the limited edition Birthday Cake soda, the year-long celebrations will include monthly “20th birthday present” giveaways on the Jones Soda website along with several birthday party events to be announced throughout the year.
Jones Soda Co was established in 1996 and began distribution of its premium soda throughout Canada and the United States that same year. For the past 20 years, Jones Soda has become known for its bold, fun flavours made with real pure cane sugar and ever-changing labels featuring consumer submitted photos. With its reputation for creating envelope-pushing flavour innovations, it is only fitting to celebrate Jones’ 20th birthday year with a new, unique and great tasting flavour. And in keeping up with the company’s forward-looking focus on the ever-evolving consumer preferences for slightly less sweet soda, Birthday Cake soda, along with the rest of Jones Soda’s core cane sugar soda lineup, will be introduced into the marketplace in 2016 with at least 5% less sugar than current versions.
“The beverage industry is ever changing, and to be able to celebrate 20 years of business is a huge accomplishment,” said Jones Soda CEO Jennifer Cue. “Throughout all these changes, Jones has kept up with industry trends, while staying focused on our core consumer and their want for a premium, crafted soda. We have a passionate fan base and an equally passionate and qualified team here at Jones Soda Co that are equipped to take this brand and the company to the next level. This team has to date only scratched the surface on what we can do and we are all excited for not only this upcoming celebratory year, but also the next 20 years!”
© FoodBev Media Ltd 2024