US beverage company Jones Soda Co has promoted Mark Murray to the roles of president and CEO, effective immediately.
Murray began working with the company as a consultant earlier this year and has served as president since 1 September 2020. During his time with Jones Soda, the company recorded a 17% year-over-year increase in Q3 turnover after six consecutive quarters of revenue decline.
His appointment comes after Jennifer Cue stepped down as CEO in April, after eight years at the helm. At the time, Jamie Colbourne was appointed as interim CEO.
To date, Murray has worked on a revised sales strategy focusing on core product offerings for Jones Soda, and a new three-year strategic plan that includes expansion into foodservice and club channels.
“Mark hit the ground running when he was hired as a consultant and has proven to be instrumental in the early days of our turnaround strategy,” said Mick Fleming, chairman of the board for Jones Soda.
Prior to joining Jones Soda, Murray served as the president of JGC Foods, a food manufacturer specialising in fresh soups, sauces and entrées. He has also held various senior sales and marketing positions for CPG and food service brands such as Campbell’s Food Company, Harry’s Fresh Foods, and Kraft Heinz Food Service.
Fleming continued: “Considering what he has accomplished in just a few months, having Mark at the helm positions the company to achieve sustainable, profitable growth in the months and years ahead.”
Incoming CEO Murray said: “Jones is a strong brand that has two key assets: a unique brand personality and a 25-year foothold in the growing craft soda market. We’ve had early successes already, and I fully expect our performance to continue improving as we execute our plan to return the business to growth and profitability.”
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