The redesigned Jucee packs feature computer-generated Jucee fruit characters, including Ozzie Orange and Archie Apple.
To support the brand relaunch Jucee is introducing new 1.5-litre squash bottles in nine variants exclusively to the convenience sector, which are available in stores now.
The packs have been launched with a permanent price flash at £1.29.
The Jucee brand has experienced 37% value year-on-year growth in squash and 66% in lunchbox drinks.
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