The new variants follow the same format as the recently redesigned 500ml bottles, and contain 100% pure fruit juice, which means they are fully schools-approved.
All packs are loaded with digitally interactive Blippar technology. By downloading the Blippar app onto a smartphone, consumers can watch the fruit ‘burst’ out of the pack as well as play the Juice Machine game and link to the product’s social media channels.
Jon Evans, marketing director for Purity Soft Drinks, said: “Since the relaunch, JuiceBurst has gone from strength to strength, so we’re delighted to be extending the brand further with the launch of our 250ml bottles. The new range will not only appeal to anyone looking for a healthy, great value juice on-the-go, it will also provide the perfect size for lunch boxes.”
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