The investment includes experiential sampling and an on-pack promotion. All Juicy Drench communications for 2013 will further highlight the ‘refreshing taste credentials’ of the brand, as well as driving awareness and penetration.
Juicy Drench includes naturally-sourced stevia extract and is available in 440ml PET bottles. Variants include Orange & Passionfruit, Cranberry & Raspberry, and Blackcurrant & Apple.
MRRP is £1.09, and pack sizes of 12 and 24 are available. Price-marked packs are also available at 99p.
© FoodBev Media Ltd 2024